Let’s Get Real or Let’s Not Play—Transforming the Buyer/Seller Relationship to be released October 30, 2008 by Penguin Book USA. Our sales programs are based on this book. Get your copy now and start helping your clients succeed—and grow your success.

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INITIATE

Initiating new opportunities is about finding and creating new business either with current or new clients.

QUALIFY

Qualifying your sales opportunities is about gaining an intimate understanding of your client’s needs.

WIN

Advocacy is at the heart of converting the inquiry work you’ve done to qualify a sales opportunity into closing the deal.

GROW

Growth is the ability to expand accounts and loyalty with existing clients.