One of the simplest concepts in any marketing or advertising strategy are the 3 M’s: Market, Message, Media.
When you are trying to communicate to another person, or group of people — whether it’s in a corporate training situation or in advertising — consider these three key elements to get your point across.
1. Market: You need to know to whom you are speaking. Who are they? What are their interests? What is their background? What are their problems you can solve? Learn as much about them as possible before you even begin to develop your training workshop. You don’t want to get 80% of the way through development and realize you’ve missed the key needs of your learners. Read more…
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