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FranklinCovey Blog | Press Releases
FranklinCovey Co. Releases New Web Analytic Tool That Measures Consumer Trust
The Speed of Trust Analytics Tool Released by Franklin Covey Measures Consumer Trust Within Industries, Companies and Among Competitors Based on Web Chatter
SALT LAKE CITY–(BUSINESS WIRE)– Franklin Covey Co. (NYSE:FC), global trust consulting and training leader, announced today the release of The Speed of Trust Analytics, a new Web analytic tool that harvests millions of records on the Internet and then analyzes information regarding the level of consumer trust in an industry, a company and its products and services, compared to its competitors.
The Speed of Trust Analytics uses new technologies and proprietary linguistics programming to extract trust messaging as it relates to an organization on websites, blog sites, news sites and many other locations, including social media sites. It offers an unbiased examination of consumer “chatter” and then highlights the organizations’ trust gaps, differentiators, strengths and weaknesses based upon the principles in The Speed of Trust: The One Thing That Changes Everything, written by the New York Times and #1 Wall Street Journal bestselling author, Stephen M. R. Covey.
“Trust is a perception and is the single most powerful asset or liability of any organization,” said Stephen M. R. Covey, Trust Practice Leader, Franklin Covey Co. “With this new tool, our clients can measure how their clients, suppliers, distributors, investors, consumers and other stakeholders perceive their organization and how they rank within their industry compared to their competitors without the bias of surveys. This is a great benefit to our customers and will also significantly increase the impact our Speed of Trust offering is having in the marketplace.”
The competitive advantage that sets this tool apart is the ability to measure not just trust levels as most surveys do, but the trust components—specific behaviors, that make or break an organization’s reputation. The Speed of Trust Analytics tool answers questions for organizations seeking to know how trusted they are in the marketplace, such as:
- How trusted is your company and brand?
- Is your company a top trusted company within your industry?
- How do you compare to your competition?
- Why do people trust or distrust your company?
- What differentiates trust regarding your company and your competitors?
- What are your company’s trust strengths and weaknesses?
The Speed of Trust Analytics Tool includes an examination of the significant behavioral elements which correspond to the 13 Behaviors of High Trust, the significant credibility elements which correspond to the 4 Cores of Credibility (integrity, intent, capabilities, and results), and a summary of character vs. competence issues.
Franklin Covey also offers the following profiles relating to trust:
The Speed of Trust Industry Profile and Analysis
(To download a free sample, go to www.SpeedofTrust.com/analytics)
Examines current trends in industry trust and highlights the major trust problem areas. Also provides a complimentary, general overview of trust in the following industries:
| - Life Insurance | - Hospitals | - Computer | - Petroleum | ||||||||||||
| - Pharmaceutical | - Healthcare | - Restaurant | - Automobile | ||||||||||||
| - Retail | - Commercial Banking | - Hospitality | - Telecommunications | ||||||||||||
The Speed of Trust Competitor Profile
Examines consumer trust, the trust position of a company in the industry as compared to selected competitors and major trust problem areas and provides specifics on trust and credibility.
The Speed of Trust Product & Service Profile
Examines consumer trust related to specific products or services. The report examines overall Web presence, competitive Web presence, assessment of attitude, tone and emotion, product credibility assessment, and trust strengths and weaknesses.
The Speed of Trust Analytics tool was developed by Groundswell, a pioneer in linguistic and statistical analytic technologies. It is used by Fortune 500 organizations in marketing and by the U. S. Government in law enforcement and the war on terror.
Pricing and Availability
The cost for The Speed of Trust Industry Profile is complimentary. The Speed of Trust Competitor Profile is $3,000 per report and it is $10,000 per report for The Speed of Trust Product and Service Profile. For more information or to order a Speed of Trust profile, or to discuss these tools with a Franklin Covey senior consultant, please visit www.SpeedofTrust.com/analytics or email info@speedoftrust.com.