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Do you know the goals?

Friday, September 25th, 2009 | FranklinCovey News | 0 Comments

The Center for Advanced Research at FranklinCovey recently completed a large study on goal awareness in U.S. organizations. The results were alarming. We found that 44% of companies, governments and other organizations reported no goals at all. In addition we found that even when goals have been established, a large percentage of employees have no idea what they are. For instance, we found that 74% of employees in government could not name even one of the goals of their departments or agencies.  Overall, only 15% of American workers could name all of the 3 main annual goals of their work units or companies.

In a related study, using a larger sample of respondents but not distributing the respondents proportionately across industry sectors, we found that close to half of front-line employees blamed corporate leaders for not clearly communicating their goals to them. A full third of senior executives agreed with them. Furthermore, even when goals were known, 41 percent of workers said they did not understand what they personally were supposed to do each day to help achieve their company’s goals.

The study is based on results of surveys to 530 companies and 6,778 employees over a 5 year period ending in 2009.  In some cases, the responses were weighted to provide an exact replica of basic U.S. industry categories.

It seems that when large numbers of workers show up to work each day  not knowing why they are there nor what they are supposed to do all day, that business is probably operating very inefficiently, and that means poor service and lower profits.

It is crucial for employees to know both their team’s goals and their organization’s goals. What can you do today to get up to speed on your organizations goals?  We would love to hear from you.

Click here to read the entire report

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