Upcoming Webinars
- Wednesday, February 15, 2012
- Thursday, February 16, 2012
Categories
- 7 Habits
- Books and Audios
- Client Facilitation
- Customer Loyalty
- Executive Mama
- FranklinCovey News
- From the Desk of Stephen R. Covey
- Great Career
- Great Work, Great Career
- Leadership
- Online Learning
- Predictable Results in Unpredictable Times
- Press Releases
- The 4 Disciplines of Execution
- The 7 Habits
- The Leader In Me
- The Speed of Trust
- Time Management
- Transformational Change
Link to us
Archive
- January 2012
- December 2011
- November 2011
- October 2011
- June 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
FranklinCovey Blog
Great Work, Great Career Q&A – part 1
Q: We had a lot of questions on the Great Work, Great Career webcast about having a personal brand. Some asked for more information. Others wanted to know how the idea of branding yourself works in our interdependent reality and how it aligns with collaboration and teamwork.
A: A “brand” is being known for something. You might be known in your organization or to a small group in your industry, or more broadly, to the websphere. As you know from a product focus, the most important thing to strive for in a product brand is trust in the brand. I believe the same is true for personal brand. There are many reasons this concept of personal branding has grown in importance. In the knowledge age, I can’t rely on your job title to tell me what problems you can solve, you have to tell me or build a reputation (brand). In order to gain any mindshare, you must be able to succinctly represent yourself because the rate of information has accelerated. Also, while face-to-face networking will never go away, I would suggest social networking gains in importance every year and without the nonverbal cues from face-to-face, who you are needs to be very clear on the web or your network will get confused.
Of course, individual brand is an independent concept. It is what “I” am known for. And I am suggested that your brand is in NO WAY a manipulative spin on who you are. It is, instead, communicating who you are. It does no good to your career if you have deep technical skills and have led projects resulting in cost savings and increases in employee loyalty if no one knows about it. In the 7 Habits of Highly Effective People, Dr. Covey explains how interdependence is a choice only independent people can make. This is really important: Only by knowing myself—my talents, passions, and vision—and by taking responsibility for my choices regardless of the difficulty of the situation—only then am I capable of building win-win relationships and collaborating to resolve difficult challenges. The confidence in self, my deeply rooted worth, allows me to be open and curious on the surface of my life. I don’t have to be right all the time because my self-worth isn’t tied to being right or “winning.” I’m much more curious, knowing that I don’t know everything about anything.
If you get stuck in independence and don’t progress to interdependence, you might be effective in building a career, but you won’t be highly effective.
How do you use social networking to grow your personal brand?
What steps have you take to progress to interdependence?
We would love to hear from you.
Author: Jennifer Colosimo, Chief Learning Officer at FranklinCovey
0 Comments to Great Work, Great Career Q&A – part 1
No comments yet.
Leave a comment
Related Posts
No results.