They did this by applying a key principle from Predictable Results in Unpredictable Times: focusing simply on the job real customers want done. Clearly, the App Store is successful because it allows customers to get exactly what they want immediately and in a simple and inexpensive way. As we said in the book, “Simplification reduces uncertainty. You can get more predictable results if you focus on simple, high-value offerings for the customer.”

Is the App Store simple? Absolutely.  Search the catalog for what you want, and buy with one click. 

Is the App Store “high-value”? Absolutely. You get low-cost applications that solve such pesky everyday problems as remembering your schedule, counting calories, and checking the weather, as well as giving you instant access to your favorite music.

We agree with the comment from Domonic on our previous post, who contributed this insight:  “One of the biggest challenges I see is that people are focused more on what they have to offer than really identifying the needs of the market. They are telling the market what it needs instead of listening to clients and letting them identify what the true need is.”  So true.

So many organizations just don’t get it. They are, as Domonic says, focused inwardly on what they have to offer while deluding themselves that they are customer focused. In crazy, unpredictable times, customers are very careful, but they do know a good deal when they see it.

If the App Store can solve one of my problems right now and for 99 cents, I’ll buy. And, it so happens, so will a billion other people. 

So what are you doing to focus more on your customers in these wild times? Is it paying off for you?  We’d love to hear.

Check out videos and tools from the book Predictable Results in Unpredictable Times 

Times have changed. One of the things I often tell people is that you can’t do a job-search the way you used to. Most people have relied heavily on a job application form and a resume. Typically, that just doesn’t work anymore, although those are useful things and most times necessary. In today’s world you have to adopt a new mindset for finding and securing a job-and not just a job but work that you would find meaningful.

The new mindset is: be a solution, not a problem to a prospective employer. When you call or submit your resume, it likely goes into a pile with perhaps hundreds of other resumes or applications. This is a problem for the employer; you are one more person they have to deal with.

However, what if you took the time to really research the company you want to work for? Read and research about what’s going on right now in the company. Find someone you might know to talk to about what they’re dealing with and what they’re trying to accomplish. If you don’t know someone, make a call to find someone in the company who might be willing to spend a few minutes with you. Network with their suppliers or one of their clients to get a better understanding of the company, department or person you want to work for. Between the Internet and networking, you can piece together a picture of what would be of specific value to them. From there you can see if your experience, talent, skills, and passion match up to what they need. Now you can creatively position yourself as a solution and differentiate yourself. Get a conversation started in the company by presenting yourself as a solution to their problems not as a person looking for a job.

The tougher things get the more creative and solution-oriented you have to become. Be a solution, not a problem-and you’ll significantly increase your ability to land a new job.

To learn more about how to advance your career, take charge of your life and become a highly valued employee join my career development webinar series at: https://www.franklincovey.com/tc/publicworkshops/dr-stephen-r-covey-webinars