FranklinCovey Blog
Writing a Stand-Out Resume
Of course, follow all the basics: spelling, grammar, layout, bullet points, quantitative representation of accomplishments. The basics are a great foundation–necessary, but not sufficient, for your resume to stand out. Donald Asher, a resume expert says, “Be specific and people will help you. Specificity sells, my friends.”
A resume is a marketing document. A key principle in marketing is knowing what you’re trying to sell. If you aren’t sure, then you can bet your readers won’t be either.
To better know what you’re trying to sell, you need two things:
- A knowledge of the strengths of the product you are marketing (that’s you) and what you’ve done that demonstrates those strengths. We divide your portfolio of strengths into three categories: your talents, your passions, and your conscience. A couple of resources to help you hone in on your strengths: the iPhone app, Great Work, Great Career, with exercises, videos, and tools, and the Career Advantage LiveClicks 90-minute webinar.
- Two, you need as much information as you can possibly find about the organization, the problems/challenges it is facing and if there is one, the job you’re applying for. In other words, you have to find some need out there (problem to be solved, opportunity to capitalize on) in order to get PAID to make your unique contribution.
The Internet is one of your best resources for understanding a company—its challenges, and opportunities and threats. With a few clicks, you can learn all about an organization’s industry, their financials, their history, their product reviews, their customers, and their leaders. In addition, you should read periodicals and industry newsletters.
Use the phone or email and find someone in the company who might be willing to spend a few minutes with you. Talk to customers and suppliers to get a better understanding. What delights the customers? What frustrates them? What do vendors say about the company?
When you match your contribution with the needs/opportunities of an organization, while following the basics of resume writing, your resume will truly stand out!
Author: Jennifer Colosimo, Chief Learning Officer at FranklinCovey
Follow Jennifer on Twitter at: http://twitter.com/jencolosimo
3 Comments to Writing a Stand-Out Resume
Highlighting your work history and achievements is one of the key in having your resume stand out. What you have here are great tips and very helpful indeed.
Well, it’s amazing. The miracle has been done. Well done.
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You also need to put keywords in your resume that will get noticed. Your resume will go through an HR screen before a hiring manager ever sees it. Think about the key words in your profession and make sure they are on your resume
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August 1, 2010