Core competencies for Writing Advantage include:
| Module | Deliverables Produced |
| Writing Basics | - The importance of writing
- Key thoughts
- The basis of Writing Advantage approach
- Focus on readers as customers
- Develop quality writing standards
- Use a simple process and tools to implement standards
- How to create a baseline document
- To “Debrief Baseline Document” exercise
- Write and revise
- Brainstorm writing challenges
- Create quality writing standards
- The Writing process
- Ineffective writing process
- Writing process: four-step
|
| Plan Your Document | - How to determine your purpose
- To assess your readers’ needs
- What readers want to know
- Building document (analyze original, analyze readers, analyze re-written document)
- Briefly overview brainstorming
|
| Design Your Document | - How to write effective subject lines
- How to use setups sparingly
- To put main ideas up front
- To preview key supporting points
- To write informative headings
- To include complete but only relevant details under headings
- To review purpose and deadlines
- To use the Four-Box Format
|
| Draft Your Document | - How to cool before you revise
THE FRANKLINCOVEY STYLE GUIDE |
| Revise Your Document | |
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