FranklinCovey has partnered with Fred Reichheld, creator of the Net Promoter Score (NPS) and author of The Ultimate Question [hyperlink to: www.theultimatequestion.com], to help companies accurately measure customer satisfaction and loyalty, implement accountability measures for these scores and apply a process to help frontline teams improve execution.

Here is a 2 minute video that discusses the need for measuring customer loyalty.

For more information on FranklinCovey Customer Loyalty Programs please contact a Loyalty Consultant at 800-827-1776 ext. 75420 or loyalty@franklincovey.com.