The 4 Essential Roles of Leadership®

Explore our leadership course designed to teach leaders to inspire trust and achieve breakthrough results.


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A framework to understand leadership roles.

The world is changing at an unprecedented pace.

Every day, leaders are making countless decisions and facing problems they’ve never encountered before. What worked yesterday can change overnight. The speed is relentless, and the stakes are high, but the rewards are great for those who can lead a team to consistently achieve extraordinary results.

Our leadership training programs are designed to teach your leaders how to stay ahead of the curve, differentiate themselves and their teams, and achieve breakthrough results.

Meet The 4 Essentials Roles of Leadership®


Inspire Trust

Trust starts with a leader’s own character and competence—the credibility that allows leaders to intentionally build a culture of trust.


Create Vision

Effective leaders create a shared vision and strategy and communicate it so powerfully that others join them on the journey.


Execute Strategy

Leaders must not only think big, but also execute their vision and strategy all the way through to completion with and through others.


Coach Potential

Effective leaders develop the leadership potential in others and improve performance through consistent feedback and coaching.

Free Guide

Make the Mental Leap to Leader

When first-level leaders develop the effective skills they need, your organization has a greater chance of success.

Free Tool

100+ Questions for Better 1-on-1s With Your Direct Reports

Help those who are new leaders in your organization ensure that nothing important falls through the cracks.

Customer Stories

PepsiCo Food

Building Empathic Leaders Across the Organization

PepsiCo Foods North America desired a consistent leadership training with content that progressed over time. Curating content from FranklinCovey’s All Access Pass®, they launched their CORE Leadership program to build empathic leaders at all levels of their organization.

UnitedHealth Group

Develop Emerging Leaders in a Globally Diverse Organization

Walter Baumann, owner of the Emerging Leaders Program for the UnitedHealth Group, shares his experience utilizing FranklinCovey’s All Access Pass® to increase development of individual contributors and first level managers at a global scale. See how he used the solutions to develop leadership skills, navigate cultural differences and achieve higher satisfaction.

Vibe Group

Learning and Development at Scale

Vibe Group is a fast-growing IT staffing consultancy. Starting from two founders in 2011, they rapidly grew to 300+ internal and 1,000 external employees today. See how they partnered with FranklinCovey to scale up their learning and development program to support this rapid growth.

Advent Health

Identifying, Developing, and Helping Grow Leaders Over Time

AdventHealth had a vision to establish a culture and organization that identified, developed, and helped grow leaders over time – ultimately focusing on development to reduce turnover. Watch how AdventHealth leveraged FranklinCovey’s All Access Pass® to develop their leaders and to achieve a 50% reduction in leadership turnover.

Engage With Us

Lasting behavior change begins from the inside out—with who you are and how you see things. This translates into how you engage and lead others. Our content, based on timeless principles of human effectiveness, is designed to help people change both their mindset and their behavior to become better leaders.

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