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The Principle of Focus

Habit 3: Put First Things First is about protecting time for what’s most important to us. Habit 1 focuses our effort on what we can influence. Habit 2 aims us in the right direction. Habit 3 is the day in, day out, moment-by-moment work that takes us to that vision.

It’s common to think that managing our time is about managing the clock, but it’s really about managing the compass. Our personal mission is true north. Every decision we make about how to spend our time should be oriented toward what’s most important. That means carefully assessing our roles and goals and protecting time for the Big Rocks every week so they don’t get overwhelmed by all the other things fighting for our attention.

The Four Quadrants of Time Management

We spend our time in one of four quadrants depending on the urgency and importance of what we’re doing.

Whether or not something is urgent depends on how soon it needs to be done. A ringing phone is urgent because it won’t ring for long.

Important things, on the other hand, contribute to our mission, values, and high-priority goals.

The best return we can get on our time is to spend it on things which aren’t urgent but are important. For example, planning, creative thinking, and learning and renewal.

It’s easy for our top priorities to get crowded out by things that feel urgent but aren’t very important—or by things that waste our time and potential.

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“Putting first things first means organizing and executing around your most important priorities. It is living and being driven by the principles you value most, not by the agendas and forces surrounding you.”

— Stephen R. Covey

Habit 1
Be Proactive®

Assume responsibility and focus on the things that can be influenced rather than what can’t.

Habit 2
Begin With the End in Mind®

Define clear measures for success and create a plan to achieve them—in the next few hours, over the next few months, or across a lifetime.

Habit 3
Put First Things First®

Prioritize and spend time on achieving the most important goals.

Habit 4
Think Win-Win®

Approach each situation looking for ways everyone can win.

Habit 5
Seek First to Understand, Then to Be Understood®

Listen, understand, and honor others’ perspectives, and have the courage to express thoughts and feelings respectfully.

Habit 6
Synergize®
 

Leverage different perspectives to solve problems, innovate, and achieve more than any one individual alone.

Habit 7
Sharpen the Saw®

Increase motivation, energy, and vitality by making time for renewal activities.

Build essential human skills. Drive growth at every level.

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