The difference between executing on the most important goals and failing to do so is the difference between winning and losing. The 4 Disciplines of Execution are designed to create a winnable game. They give organizations and individuals the power to execute on the most important goals in the face of competing priorities and distractions.
Defining the wildly important, acting on lead measures, keeping score, and being accountable, are all disciplines to execute on strategy. When organizations and individuals execute on strategy, they know they are winning, and nothing drives morale and engagement more than winning.