Dale Merrill

Dale Merrill is the global leader of FranklinCovey’s Sales Performance Practice and a sought-after expert on what it really takes for sales organizations to win in today’s noisy, crowded marketplace. A trusted advisor to senior executives at some of the world’s most innovative companies, he brings a rare combination of hands-on sales experience, boardroom credibility, and engaging storytelling to every audience he addresses.

Dale is the co-author of the Amazon #1 New Release, Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More, a book that has become a blueprint for sales leaders and teams who need to break through to their most important customers. His insights are grounded in real-world work with sales organizations across industries facing complex buying cycles, disruptive competitors, and demanding customers.

Over the past 25 years, Dale has worked with clients in virtually every region of the world—including North and South America, Europe, the Middle East, Asia, Africa, and Australia—helping them unlock meaningful top- and bottom-line growth by:

• Challenging conventional “business as usual” thinking.
• Equipping teams with repeatable ways to create value and differentiate.
• Winning at the “moments that matter most” in the sales process.

Dale’s keynotes are highly energetic, interactive, and immediately actionable. He translates his global experience into clear, memorable principles and tools that salespeople and leaders can apply immediately—whether they’re launching a new go-to-market strategy, re-energizing a mature sales force, or rallying teams around ambitious growth goals.

Dale is an outdoor enthusiast who stays active through everything from snow skiing and wake surfing to mountain biking, pickleball, basketball, and spikeball. An avid reader and writer, he lives in the western United States with his family.