The Leader’s Guide to Unconscious Bias

How to Reframe Bias, Cultivate Connection, and Create High-Performing Teams

Unconscious bias is impacting your organizational performance—whether you know it or not.

We’re good people with good intentions, making decisions based on facts… right?

Unfortunately, there’s more at play than we realize. Our brains are constantly filtering, sorting, and using shortcuts to handle the overwhelming amount of information we receive each day. And those shortcuts are often where unconscious bias slips in. Left unchecked, unconscious bias can impair our decision making and limit the performance, innovation, and opportunities of those we manage—sometimes in contrast to our most deeply held values.

Using the four-part framework outlined in this book—Identify Bias, Cultivate Connection, Choose Courage, and Apply Across the Talent Lifecycle—we can bring our biases to the surface and work to address them.

Written in an approachable and practical style, The Leader’s Guide to Unconscious Bias gives readers the tools to create the best environment for their team members and to mitigate the possible negative impacts of bias at work. Using the skills in this book, any leader can build a more inclusive, high-performing culture where everyone can contribute their best.

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Free Guide

Manage Your Biases to Better Manage Your Team

Learn techniques for identifying your personal biases as a leader—and what you can do to manage them.

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Unconscious Bias: Understanding Bias to Unleash Potential™ Webcast

Join us for a 60-minute complimentary webcast to help decision-makers understand an approach to identifying and addressing bias in their organization.

Advance Praise

  • Cynt Marshall, CEO of the Dallas Mavericks

    “People matter! And every person has bias. Thus, bias matters. We must recognize that bias is a fact of life and that it must be addressed—within ourselves as well as with others. Authors Fuller, Murphy, and Chow have written a profound book that practically informs and educates while providing helpful tools to recognize and address bias. They show how to adjust our paradigms, setting us up for success—personally, professionally, and as a society.”

  • Greg Moore, former co-chair of the Pulitzer Prize Board

    “Never has a book been more timely than The Leader’s Guide to Unconscious Bias is today. Leaders, executives, team members—we need this book to lift the human experience. Read it, put it into practice, and share it with others. Thank you to these three authors for giving us a clear path forward and the tools to help us address our bias.”

  • Stedman Graham, chairman and CEO of S. Graham and Associates

    “The world is asking for leaders with growth mindsets who are willing to do the hard work of building more inclusive teams and organizations. This book will help you answer the call.”

  • Sylvia Acevedo, former CEO of The Girl Scouts of the USA

    “If you care deeply about what is going on in the world right now and how it applies to your work team and organization, this book is required reading. The Leader’s Guide to Unconscious Bias is a must-read to learn how to take action and improve the workplace for everyone.”

Watch the authors of The Leader’s Guide to Unconscious Bias share how our brains process information, how leaders can recognize their own biases, and how organizations can navigate bias to achieve success.

Empower individuals and leaders, both personally and professionally.

Drive organizational excellence through targeted learning and application by bringing Unconscious Bias: Understanding Bias to Unleash Potential™ into your organization.

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Schedule one of the book authors to deliver an engaging keynote to your team or organization. These experts have spoken at hundreds of conferences and client events worldwide.

Included in the All Access Pass®

The Unconscious Bias: Understanding Bias to Unleash Potential™ course is one of the many transformative learning experiences within the FranklinCovey All Access Pass.

Renowned for its impact on top-performing organizations worldwide, the All Access Pass helps organizations achieve the greatest return on their learning and development investments with flexible access to FranklinCovey’s content, tools, and technology.

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