Why FranklinCovey Develop Great Leaders

Sales Training

Help your sales leaders sharpen their edge and achieve their most important goals.

Free Guide

How to Sell in Times of Uncertainty

A 2026 Action Plan for Sales Professionals

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Free Guide

Stand Out and Sell More in 2026

Everyone Likes to Think That They’re Different

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Free Guide

Hit Your Sales Numbers Under Pressure

6 Mindset Shifts to Succeed in Tough Markets

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On Demand Webcast

Senior Sales Leader Roundtable

Learn How Top Sales Leaders Stand Out

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Today’s sales leaders have a higher bar to meet.

Sales teams need a particular kind of leadership that goes beyond management to create and support strategy, workplace culture, and revenue. These leaders coach their teams on how to truly connect with customers and build relationships based on trust—especially amid disruption and uncertainty.

These sales leaders raise the bar on their own performance and the performance of everyone around them. They also keep their teams on the same page and moving forward with laser focus. The result is measurable growth and profitable revenue, even when conditions are unpredictable.

Sales leaders of all backgrounds can take steps to become even more successful in their roles. FranklinCovey’s principle-backed content, expert consultants, and innovative technology provide proven processes for leveraging and accelerating your sales team’s performance.

Essential Sales Training Skills

 
Great sales leaders create smart strategies and unify their teams around measurable, sustainable results.

Differentiation

Great sales leaders create messaging that positions products and services to stand out as the superior choice in the marketplace.

Prospecting

Great sales leaders consistently initiate new opportunities and help teams fill the sales pipeline.

Opportunity Qualification

Great sales leaders identify and advance only the high-quality opportunities through the pipeline to set their teams up for success.

Negotiation

Great sales leaders know how to create high value and help their teams overcome common objections and gatekeepers to the benefit of all parties.

Agility

Great sales leaders adapt quickly in changing environments to build trust, anticipate objections, and facilitate positive organizational outcomes.

Sales Success Stories

Global Food Production

Driving Growth Through Employee Empowerment

A global food-production company focuses on employee empowerment to drive growth in multiple markets. With the help of FranklinCovey’s The 7 Habits of Highly Effective People® course, employees are continually stretching themselves and the company is on track to reach their targeted growth goal.

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Mississippi Power

Building a Culture When Individuals Thrive During Change

Mississippi Power needed to prepare for wholesale change. Deregulation of their industry was causing drastic changes in the way they served their customers. See how they incorporate The 7 Habits of Highly Effective People® to build a culture of leadership and effectiveness throughout the organization.

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X-FAB

Equipping Personal, Team, and Corporate Leadership to Succeed

X-FAB, the world’s leading foundry group for analog/mixed-signal semiconductor applications, had a need to create a common language and team building problem. See how they used The 7 Habits of Highly Effective People® to build better personal productivity and focus on the end in mind.

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Birchwood Automotive Group

Bridging the Gap Between Planning and Execution

Birchwood Automotive Group uses The 7 Habits of Highly Effective People® to establish a common language and methodology to communicate and conduct business. The 7 Habits have transformed their culture which has led to increased profitability.

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Your Sales Training Journey at a Glance
 

Lasting behavior change comes from the inside out. Who people are, and how they view the world, impacts how they engage and lead others. Our Impact Journeys combine our exclusive content, expert consultants, and powerful technology to help people change both their mindset and their behavior.

Explore a sample Impact Journey excerpt below:
Influence Decisions to Achieve Win-Win Outcomes

  • 01 Live-Online
    Helping Clients Succeed: Closing the Sale

    Help sales leaders and their teams close more sales by applying the mindsets and skillsets of the world’s top performers. 

    Timing: 1 day

  • 02 Tool
    Closing the Sale Playbook

    Participants implement the principles they learned in the work session while practicing and applying the principles in more depth. 

    Timing: 60 min

  • 03 Coaching
    Accountability Check-In

    Participants hold themselves accountable through regularly scheduled report backs to their sales leaders and/or peer coaches. 

    Timing: 30 min

Explore the FranklinCovey All Access Pass®

Access all of FranklinCovey’s leadership content, whenever and wherever you need it, plus expert consultants and technology that support high-performance leadership development.

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Close more deals with outstanding sales leadership.

Connect with a FranklinCovey expert today to learn how to equip your sales leaders with the mindsets and skillsets to drive sales performance.

Request a Demo