FranklinCovey Blog | The 4 Disciplines of Execution

New Book: The 4 Disciplines of Execution

Friday, August 17th, 2012 | Execution, FranklinCovey News, The 4 Disciplines of Execution | 1 Comment

4DX Book

4DX Book

Focus is a natural principle. The sun’s  scattered rays are too weak to start a fire, but  once you focus them with a magnifying glass  they will bring paper to flame in seconds. The  same is true of human beings—once their  collective energy is focused on a challenge, t  here is little they can’t accomplish

-The 4 Disciplines of Execution by Chris McChesney, Sean Covey and Jim Huling

Since its introduction in the spring of 2012, The 4 Disciplines of Execution has garnered critical acclaim from business leaders around the globe. This book is full of memorable gems and real business insight that can help any company achieve superb results—regardless of the goal.

FranklinCovey is happy to announce that 4DX, a #1 National Bestseller, is now available to you for a limited time at 45% OFF the retail value when purchased from

Simply use the following promotional code at checkout: 4DIS2012.

It will only take you the first few pages of reading 4DX to realize you have come across something capable of profoundly changing the way you set out to manage your busy schedule every single day. “Discipline 1: Focus on the Wildly Important” teaches us that trying to push too many goals at once will usually result in a mediocre job on all of them. As you approach your seemingly never-ending list of things to do, 4DX teaches that you can still maintain all of your goals as important, but right now, you have only one or two wildly important goals that are owed your finest diligence and efforts. In 4DX, this is called managing the whirlwind of your day-to-day job.

Many people who have read 4DX have come to the same conclusion: Before they learned to manage the whirlwind, their minds were like a giant cloud with a lot of great ideas and worthy goals, but no real structure. Now, after implementing the book’s teachings, their minds operate like a clean flow chart with strategic intent and clearly defined finish lines—and all that is from just one Discipline!

We strongly suggest that you take the time to read the free chapter available online while you are waiting for your discounted copy of The 4 Disciplines of Execution to arrive. In addition to introducing you to The 4 Disciplines, the book also gives you a structured, comprehensive approach to installing 4DX in your team and organization.

Happy reading and good luck!

Free Webcast: Getting the Most Important Things Done

Tuesday, April 27th, 2010 | FranklinCovey News, The 4 Disciplines of Execution | 1 Comment

Join us for complimentary 4 Disciplines of Execution Webcast.

 When: Friday, April 30, 2010
Time: 1:00 p.m. ET/12:00 p.m. CT/11:00 a.m. MT/10:00 a.m. PT
Presenter: Chris McChesney, FranklinCovey National Execution Leader
Cost: Complimentary

What if everyone in the organization had a narrow, laser focus on the one or two things that have to happen to get you through hard times and emerge stronger? In fact, research shows that companies who are making it have “simple goals repeatedly revisited, together with clear targets and strong follow through, including the measurement of results.” – (IBM Study 2009)

Attend an overview on FranklinCovey’s The 4 Disciplines of Execution, the most powerful methodology available today for translating business strategy into laser-focused action. No matter how effective your current methods, applying these disciplines will take the performance of your organization to a new level.  The 4 Disciplines of Execution are a simple, powerful method for helping organizations EXECUTE in the midst of a whirlwind of competing priorities. 

If you think only your organization struggles to get things done, think again.  In this webcast, you’ll learn the fundamental reasons execution breaks down and how common these conditions are in most organizations.  We’ll share four breakthrough disciplines that will help you identify your wildly important goals, and the simple steps you can take every day to achieve them.  We’ll show you how to leverage your leaders and managers to become execution experts and how to tap into and harness your people’s commitment and passions to achieve your highest goals and priorities.

Register at:

Source Code: 54DBG

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Transform Your Goals Become a leader who delivers exceptional results (part 2)

Thursday, July 2nd, 2009 | The 4 Disciplines of Execution | No Comments

In my last post I discussed how deciding what is most important, finding your real “top-priorities,” will help you achieve your goals. Now let’s move on to the next steps #2 Candidly Assessing New Behaviors and #3 Preparing to Follow Through…

2. Candidly assess new behaviors. Jeff’s next assignment was the most often overlooked aspect of effective goal setting – identifying the leading behaviors his team would need to adopt – which is Discipline 2 in Franklin Covey’s 4 Disciplines of Execution

Jeff and I made a list of all the driving behaviors that achieving the three goals would require of his team. The list contained existing activities that would now have to be performed at a higher level, requiring the team to identify best practices, document new standards, and develop training. The list also contained entirely new activities for which even more change was required. In the end, we identified the four highest impact behaviors from this list that would have to be fully adopted for the team to succeed.

Changing human behavior is hard, even in the best of circumstances. While it’s common for a leader to assess the staffing, technology, and expense requirements of achieving a goal, it’s rare to see an assessment of the behavioral changes it will require. Identifying this critical aspect in advance allowed Jeff to understand the magnitude of the changes and to plan accordingly.  It also gave him a way to connect the activities of this team directly to the goals he had set.

3.  Prepare to follow through. Despite all we had done, the most difficult aspect of achieving Jeff’s goals still remained – following through – Disciplines 3 and 4 in Franklin Covey’s 4 Disciplines of Execution

In the next few weeks, we engaged his team in designing a scoreboard that would enable them to remain focused, as well as detecting early warning signs when progress was stalling.

We also instituted a weekly meeting in which regular communication and personal accountabilities for each member of his team could be upheld.

Jeff ultimately transformed his goals from a list of things he hoped his team could do, to a set of results he knew they would deliver. In the end, he became the leader both he, and his company, wanted him to be.

What do you think; will these 3 actions help you achieve your goals?

Author: Jim Huling, Senior Consultant, Execution Practice

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Transform Your Goals: Become a leader who delivers exceptional results (part 1)

Tuesday, June 30th, 2009 | The 4 Disciplines of Execution | 1 Comment

In a recent client meeting I received this comment

“I’m not sure why my company hired you, I’m really good at setting goals and I really don’t think I need any help.”

My client, Jeff was partially correct. He regularly set goals for himself and for his team.  Unfortunately, he seldom achieved them – a characteristic that had led his company to suspect he was not be the leader they needed. Hiring me was a final attempt to help him.

As we continued our first planning session, I asked Jeff to share the goals he had set for the coming year. He withdrew a binder from his briefcase and opened it on the table in front of us. 

“This binder contains all of our goals as a team, broken down into four major categories,” Jeff said proudly.

Over the next few minutes, Jeff reviewed the four categories, each of which contained at least five goals. Together, he had set over twenty separate goals for his team, all of which were classified as “high priority.”

When he finished, Jeff leaned back in his chair and said, “Now, do you still think I need help?” With real compassion, I said yes.

Yes, because I know there are 3 actions I knew that Jeff needed to do to reach his goals. › Continue reading

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