Helping Clients Succeed®
Strikingly Different Selling
Imagine if your product went from just one of the crowd—to consistently standing out as the superior choice.
Every day, salespeople are competing in their industry for the same customers—and there is only one winner for each sales opportunity. How can your salespeople stand out and sell more?
Helping Clients Succeed®: Strikingly Different Selling helps sales leaders and teams learn to differentiate themselves based on what matters most to the customer—helping the customer succeed. This customer-centric approach allows sales professionals to be seen as trusted advisors throughout the sales cycle while consistently delivering predictable sales results.
Learn what it takes to help your team stand out and sell more with our in-depth guide.
Register for an Event
Discover how the best-performing sales organizations make the shift to stand out and sell more.
Helping Clients Succeed consists of four tracks, one for sales leaders and three for sales leaders and their teams. The solution engages learners through weekly learning and application spaced over time. Each track includes multiple learning modalities, reinforcement microlearning, and powerful sales tools built within the flow of work.
Equips leaders to inspire, coach, and develop team members to higher performance.Learn More
Prepares salespeople to be more relevant, distinct, and memorable than the competition.Learn More
Empowers salespeople to lead customers through their buying journey with high-trust and credibility.Learn More
This course is included in the FranklinCovey All Access Pass®. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.
Dynamic education and development, available online from any location.
Expert education and development delivered face-to-face.
Content available to your people anywhere, any time.
*FranklinCovey experiential research over six years.
**Allred, Ken (2021). Buyers’ Perceptions of Differentiation in B2B Purchase Decisions – Primary Intelligence Report, 5 March 2021