Helping Clients Succeed®

Strikingly Different Selling

Imagine if your product went from just one of the crowdto consistently standing out as the superior choice 

Every day, salespeople are competing in their industry for the same customers—and there is only one winner for each sales opportunity. How can your salespeople stand out and sell more?  

Helping Clients Succeed®: Strikingly Different Selling helps sales leaders and teams learn to differentiate themselves based on what matters most to the customer—helping the customer succeed. This customer-centric approach allows sales professionals to be seen as trusted advisors throughout the sales cycle while consistently delivering predictable sales results.  

Course Introduction:

Helping Clients Succeed: Strikingly Different Selling

Of Sales Meetings are Unsuccessful*
Of the Time, Buyers see no or Minimal Difference Between Vendors**
Average Global win Rate for Deals Over $100,000**

Free Guide

Achieve breakthrough Results

The best organizations know where their pockets of greatness reside. Do you?

Free Webcast

Stand Out. Sell More.

Discover how the best-performing sales organizations make the shift to stand out and sell more.

Course Details

Helping Clients Succeed consists of four tracks, one for sales leaders and three for sales leaders and their teams. The solution engages learners through weekly learning and application spaced over time. Each track includes multiple learning modalities, reinforcement microlearning, and powerful sales tools built within the flow of work. 

Helping Clients Succeed®: Strikingly Different Sales Leadership

Equips leaders to inspire, coach, and develop team members to higher performance.

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Helping Clients Succeed®: Engage Customers

Prepares salespeople to be more relevant, distinct, and memorable than the competition.

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Helping Clients Succeed®: Advance Decisions

Empowers salespeople to lead customers through their buying journey with high-trust and credibility.

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Helping Clients Succeed®: Negotiate Win-Win

Prepares salespeople to drive a win-win result, leading to higher margins and satisfied customers.

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How to Experience FranklinCovey Content

This course is included in the FranklinCovey All Access Pass®. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.


Dynamic education and development, available online from any location.


Expert education and development delivered face-to-face.

On Demand

Content available to your people anywhere, any time.

Customer Stories

Enterprise Rent-A-Car

Satisfying Customers to Out-Compete the Competition

Enterprise Rent-A-Car was seeking to completely satisfy all customers will generate growth for the company and all employees. See how they focused on customer loyalty and went from the bottom of the rental car food chain to the top in just a few short years.

Client Spotlight – Nonprofit

Empowering First-Level Leaders to Inspire and Influence Results

One of the largest nonprofits in the western United States had a sprawling mission and too many good ideas. With the help of FranklinCovey’s All Access Pass®, the organization was able to prioritize and inspire results, improve revenues, and increase customer satisfaction.

PepsiCo Food

Building Empathic Leaders Across the Organization

PepsiCo Foods North America desired a consistent leadership training with content that progressed over time. Curating content from FranklinCovey’s All Access Pass®, they launched their CORE Leadership program to build empathic leaders at all levels of their organization.


Increasing Sales Performance at Scale

Whirlpool was looking for a proven process to increase their sales employee’s productivity. See how The 4 Disciplines of Execution® helped narrow their focus on selling and targetable actions – including an incremental $5.7M in the first 90-days alone.

Engage with us. Request a demo.

*FranklinCovey experiential research over six years.
**Allred, Ken (2021). Buyers’ Perceptions of Differentiation in B2B Purchase Decisions – Primary Intelligence Report, 5 March 2021 

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