Lead customers through their buying journey with high-trust and credibility.

Stalled opportunities often populate the sales pipeline—continually being bumped to the next month or quarter. Helping Clients Succeed: Advance Decisions empowers salespeople to help their customers move through their buying journey by building a relevant, distinct, and memorable value proposition based on the customer’s specific needs and challenges.

Salespeople will learn how to expertly respond to questions and objections and help their buyers navigate the complex decision-making process. 

Course Introduction:

Helping Clients Succeed: Advance Decisions

Free Tool

Prospecting Call Plan

Help your team plan prospecting calls appropriately with the right tools.

Free Webcast

Stand Out. Sell More.

Discover how the best-performing sales organizations make the shift to stand out and sell more.

Course Details

Helping Clients Succeed engages leaders and their teams in learning spaced over time through weekly learning and application. Each track includes multiple learning modalities, reinforcement microlearning, and powerful sales tools built within the flow of work. 


  • Move off the solution during customer interactions and strategically structure the conversation.   
  • Identify buying signals and overcome objections.  
  • Navigate the decision process to yield higher impact and fewer pushes.  
  • Present compelling customer proposals. 
Helping Clients Succeed®: Strikingly Different Sales Leadership

Equips leaders to inspire, coach, and develop team members to higher performance.

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Helping Clients Succeed®: Engage Customers

Prepares salespeople to be more relevant, distinct, and memorable than the competition.

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Helping Clients Succeed®: Advance Decisions

Empowers salespeople to lead customers through their buying journey with high-trust and credibility.

Helping Clients Succeed®: Negotiate Win-Win

Prepares salespeople to drive a win-win result, leading to higher margins and satisfied customers.

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How to Experience FranklinCovey Content

This course is included in the FranklinCovey All Access Pass®. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.


Dynamic education and development, available online from any location.


Expert education and development delivered face-to-face.

On Demand

Content available to your people anywhere, any time.

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