Practice 1:
Align Purpose & Performance
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Only 27% of employees say they have full role clarity at work. – FranklinCovey Insights
Many managers assume that their direct reports already understand what their jobs are, but our research shows that isn’t the case. That’s why the first of the 6 Critical Practices for Leading a Team is centered around clarity.
People are more engaged when they’re clear about their work and why it matters. Leaders who habitually define their team’s purpose and clarify both roles and goals for their team members will build stronger connections, create alignment around top priorities, and drive execution and performance.
What’s your mission?
As human beings, we’re driven by purpose. When teams don’t understand the reason behind the work, they’re likely to disengage. Getting clear about your organization’s mission and vision, as well as your team’s purpose in supporting that mission and vision, can provide powerful direction and meaning.
People are working harder than ever, but because they lack clarity and vision, they aren’t getting very far. They, in essence, are pushing a rope with all of their might.
Ensure your team feels motivated to contribute their best efforts by helping them understand how their role and goals connect to a compelling, meaningful purpose.
Tap into your people’s potential by asking, listening, and guiding them to become independent thinkers and problem-solvers by building capability, trust, and ownership.
Leverage everyone’s strengths, bridge gaps, assign stretch work, and establish accountability to help team members build autonomy and essential skills for success.
Create a powerful learning engine with a proven feedback framework that helps leaders and teams accelerate performance together.
Become a self-renewal role model for your team by eliminating common energy drainers and embodying revitalizing behaviors for long-term effectiveness.
Using what you’ve learned, hold high-value 1-on-1s consistently with each team member to strengthen relationships and drive clarity, commitment, and sustained results.
Connect with a FranklinCovey expert today to gain a proven leadership framework that builds high-performing teams and drives consistent outcomes.













