Gain AI Traction™
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Disruption Demands Leadership
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The Leadership Playbook for AI Adoption
Build the Behaviors That Determine What AI Accelerates
The organizations that win with AI don’t necessarily have the best technology. They have the most effective leadership. The gap between AI access and adoption is human, not technical—leaders without a playbook for disruption, teams uncertain and under-equipped, and AI investments stalling before they scale.
Part of FranklinCovey’s AI Realized: From Disruption to Advantage™ solution, the Gain AI Traction course closes that gap, equipping leaders and individual contributors with the mindsets, habits, and skills that turn AI access into AI impact. Without the right behaviors, AI accelerates activity. With them, it accelerates performance.
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The AI approach that FranklinCovey takes is not a technical approach; it is a human being approach. People were able to connect to that and not get caught up in the tools. It’s really about the principles and concepts that apply to any platform. That type of knowledge and flexibility helped to provide clarity, reduce anxiety, and increase usage.
Learners will discover how to:
- Engage people to find and scale what works
- Improve creativity, decision quality, and productivity
- Turn disruption into a driver of growth and innovation
- Drive measurable ROI on AI investments
Gain AI Traction develops four behaviors that determine whether people and AI work better together:
People embrace AI instead of fearing it.
Teams build shared practices around AI use.
People develop the habits to work effectively with AI.
People sustain new ways of working as tools evolve.
Leaders learn to think and lead differently, reframing disruption as opportunity, making smarter and faster decisions, and building the shared habits that turn scattered experimentation into new ways of working.
Individual contributors develop the mindset and practical skills to stop avoiding AI and start using it effectively, combining their own judgment and experience with AI’s speed to make better decisions and do more meaningful work.
Lasting behavior change comes from the inside out. Who people are, and how they view the world, impacts how they engage and lead others. Our Impact Journeys combine our exclusive content, expert consultants, and powerful technology to help people change both their mindset and their behavior.
Explore a sample Impact Journey excerpt below:
Included in the All Access Pass®
Gain AI Traction is one of the many transformative learning experiences within the FranklinCovey All Access Pass.
Renowned for its impact on top-performing organizations worldwide, the All Access Pass helps organizations achieve the greatest return on their learning and development investments with flexible access to FranklinCovey’s content, tools, and technology.
Work smarter and drive better outcomes, faster. Multiply human performance when you connect with an expert today.
*FranklinCovey Institute Proprietary Data, “Global Leadership Survey,” 2025
**IBM CEO Study, 2025













