Gain AI Traction™

Free Guide

Elevating Human Skills in the Age of AI

How to Close Critical Skill Gaps

Free Guide

The Human + AI Partnership

Create a Future-Ready Workforce

Blog

5 Ways Leaders Can Utilize AI for Work

Disruption Demands Leadership

Webcast

AI Works When People Do

The Leadership Playbook for AI Adoption

Build the Behaviors That Determine What AI Accelerates

The organizations that win with AI don’t necessarily have the best technology. They have the most effective leadership. The gap between AI access and adoption is human, not technical—leaders without a playbook for disruption, teams uncertain and under-equipped, and AI investments stalling before they scale.

Part of FranklinCovey’s AI Realized: From Disruption to Advantage™ solution, the Gain AI Traction course closes that gap, equipping leaders and individual contributors with the mindsets, habits, and skills that turn AI access into AI impact. Without the right behaviors, AI accelerates activity. With them, it accelerates performance.

80%
of individual contributors describe their manager’s AI leadership as hands-off.*
25%
of AI initiatives deliver the ROI organizations expect.**
14%
of people have received AI training.*
Quote PNG

The AI approach that FranklinCovey takes is not a technical approach; it is a human being approach. People were able to connect to that and not get caught up in the tools. It’s really about the principles and concepts that apply to any platform. That type of knowledge and flexibility helped to provide clarity, reduce anxiety, and increase usage.

— Chief of Workforce Development, Logistics Organization

Learners will discover how to:

  • Engage people to find and scale what works
  • Improve creativity, decision quality, and productivity
  • Turn disruption into a driver of growth and innovation
  • Drive measurable ROI on AI investments
The Behaviors That Drive AI Success

Gain AI Traction develops four behaviors that determine whether people and AI work better together:

Confidence

People embrace AI instead of fearing it.

Consistency

Teams build shared practices around AI use.

Capability

People develop the habits to work effectively with AI.

Adaptability

People sustain new ways of working as tools evolve.

Who Gain AI Traction is designed for:
Leaders

Leaders learn to think and lead differently, reframing disruption as opportunity, making smarter and faster decisions, and building the shared habits that turn scattered experimentation into new ways of working.

Individual Contributors

Individual contributors develop the mindset and practical skills to stop avoiding AI and start using it effectively, combining their own judgment and experience with AI’s speed to make better decisions and do more meaningful work.

Your Gain AI Traction Journey at a Glance
 

Lasting behavior change comes from the inside out. Who people are, and how they view the world, impacts how they engage and lead others. Our Impact Journeys combine our exclusive content, expert consultants, and powerful technology to help people change both their mindset and their behavior.

Explore a sample Impact Journey excerpt below:

  • 01 Assessment
    Initial Skills & Readiness Assessment
    • Leadership Skills Assessment
    • Coach-led Assessment Debrief or Self-Directed Review
  • 02 Courses
    Disrupt Everything: Innovate for Impact

    Turn constant disruption into a strategic advantage using the Disruptive Loop—Discern, Behave, Achieve, Refine. Build disruption‑ready leaders who challenge assumptions, activate team strengths, run fast experiments, and make smarter decisions that drive innovation and growth.

  • 03 Courses
    Leading AI Adoption: Accelerate AI Impact Through Empathy and Action

    Turn AI from a source of anxiety into a performance multiplier. Build the skills to model AI use, communicate a clear game plan, spot high‑value AI+human opportunities, and standardize adoption so teams deliver faster, better outcomes with confidence.

  • 04 Courses
    Working With AI: Essentials for Working Smarter Together

    Integrate AI into daily work using a hybrid intelligence framework. Build the mindset and skills to combine human judgment, creativity, and experience with AI, apply ‘golden questions’ for better collaboration, and boost productivity, decision quality, and innovation.

  • 05 Ongoing Learning
    Continuous Reinforcement & Progress Tracking
    • Automated Reinforcement
    • Learner & Client-Selected On Demand Learning
    • Post-Learning Leadership Skills Assessment

Included in the All Access Pass®

Gain AI Traction is one of the many transformative learning experiences within the FranklinCovey All Access Pass.

Renowned for its impact on top-performing organizations worldwide, the All Access Pass helps organizations achieve the greatest return on their learning and development investments with flexible access to FranklinCovey’s content, tools, and technology.

Empower your people to leverage the power of AI.

Work smarter and drive better outcomes, faster. Multiply human performance when you connect with an expert today.

 

*FranklinCovey Institute Proprietary Data, “Global Leadership Survey,” 2025
**IBM CEO Study, 2025

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