Don't over complicate your message.
Being concise increases the effectiveness of communication by making it more accessible. Work to remove complications with the ultimate goal of being straightforward and easy to understand. When a message is clear and uncluttered it can reach more people. Being succinct respects the audience and their time.
Keep communications succinct by defining the goal of your message and sticking to it. Stick to it by not adding unnecessary thoughts or points. Do not feel that a message is incomplete if it lacks multiple paragraphs.
Do: We are excited to announce that our next best-selling book will be in stores on Monday.
DON'T: We have big news! We are really very excited to share with you and everyone, the great news about our new book launch happening this week. It will be in stores on Monday, be sure to get a copy.