Matt Murdoch



Matt Murdoch    

Vice President, Marketing





Matt Murdoch is FranklinCovey’s vice president of marketing where he leads a team responsible for the organization’s ongoing branding, communication, and lead flow through digital, social, and live events.


While at FranklinCovey he has served as vice president of digital learning, marketing director, director of FranklinCovey’s International Symposiums, director of product management, and director of web development.


Matt led the team that developed FranklinCovey’s digital learning division—designing and implementing self-paced and live-online products, including LiveClicks™ webinar workshops, FranklinCovey InSights™, and Excelerators. Matt is a co-author of The Learning Explosion: 9 Rules to Ignite Your Virtual Classrooms, and The Webinar Manifesto.

“Live out of your imagination, not your history.”

Stephen R. Covey

Prior to FranklinCovey, Matt worked with organizations in a wide variety of industries including digital cryptography, biotechnology, commercial construction, and travel and tourism. Matt holds a Bachelor of Arts in marketing from the University of Utah and an MBA from the University of Utah with emphases in marketing and information technology.


He enjoys summer and winter outdoor activities in the Rocky Mountains, where he lives with his wife and four children. 

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