Helping Clients Succeed®
Strikingly Different Selling

Imagine if your product went from just one of the crowd—to consistently standing out as the superior choice.
Every day, salespeople are competing in their industry for the same customers—and there is only one winner for each sales opportunity. How can your salespeople stand out and sell more?
Helping Clients Succeed®: Strikingly Different Selling helps sales leaders and teams learn to differentiate themselves based on what matters most to the customer—helping the customer succeed. This customer-centric approach allows sales professionals to be seen as trusted advisors throughout the sales cycle while consistently delivering predictable sales results.
Course Introduction:
Free Guide
The best organizations know where their pockets of greatness reside. Do you?
Free Webcast
Discover how the best-performing sales organizations make the shift to stand out and sell more.
Course Details
Helping Clients Succeed engages leaders and their teams in flexible learning experiences that can be delivered in a one-day session or flipped classroom sessions over time. Every delivery option includes a blend of learning activities, reinforcement microlearning, and powerful sales tools built into the flow of work. Each journey is tailored to meet the needs of sales team.
Equips leaders to inspire, coach, and develop team members to higher performance.
Learn MorePrepares salespeople to be more relevant, distinct, and memorable than the competition.
Learn MoreEmpowers salespeople to lead customers through their buying journey with impactful conversations structured to meet their needs.
Learn MorePrepares salespeople to drive a win-win result, leading to higher margins and satisfied customers.
Learn MoreCreate Breakthrough Results in Strategy Execution & Sales Performance
Leaders are under unrelenting pressure to execute strategies and drive sales pipeline, yet most initiatives fail.
FranklinCovey equips leaders with proven systems for aligning teams, focusing on critical priorities, and executing strategies that achieve measurable results and accelerate sales growth.

*FranklinCovey experiential research over six years.
**Allred, Ken (2021). Buyers’ Perceptions of Differentiation in B2B Purchase Decisions – Primary Intelligence Report, 5 March 2021