Helping Clients Succeed: Closing The Sale
Sales Leadership Basecamp
Sales Performance
“Nowhere in the sales process do a few minutes of dialogue more quickly determine whether we continue or end our relationship than during the initial interaction.”

Randy Illig, Co-Author, Let’s Get Real Or Let’s Not Play

The Opportunity

Close more sales by applying the mindsets and skillsets of the world’s top performers.

Research from CSO Insights showed thatonly one out of six sales presentations had greater than a 50/50 chance of resulting in a sale. Why is that?


After more than a decade of working with sales professionals all over the world, we have observed that there are two common mistakes that keep many sales professionals from winning more deals:


  1. They present to open, rather than to close
  2. Their presentations are information richand decision poor


Helping Clients Succeed: Closing The Sale is designed to help sales leaders and their teams close more sales by applying the mindsets and skillsets of the world’s top performers.

Click the video image to watch the overview with Craig Christensen.





The top 5% of sales professionals approach closing differently. They understand that closing is much more than a single event. Rather, it’s a process of successful decision-making that happens long before the contract is ever signed, and winning or losing the sale depends on whether they have—or have not—added value to that decision-making process.

Top performers:


  • Sell with the intent to achieve win-win outcomes
  • Carefully prepare before every client meeting in order to create the conditions for good decision making
  • Spend less time talking at the client and more time discussing with the client those decisions that will best serve the client’s needs
  • Follow a simple, reliable process to determine when they are ready to close

We have seen that as salespeople adopt these mindsets and skillsets, they dramatically improve their win rates. By enabling their clients to make better decisions, your salespeople are far more likely to achieve mutually beneficial outcomes so that closing the sale becomes an enjoyable and rewarding process for everyone.

This solution is available in our All Access Pass® Plus. If you would like to learn how the All Access Pass® can help you and your organization please contact us directly. 


Explore some of our most popular books and whitepapers.


Closing – 5 Skills for Achieving Win-Win Outcomes

Transform every client interaction into a decision-making opportunity. Navigate and influence the decisionmaking process with more precision and success. Create decision velocity for your clients, shortening your sales cycle.



Does Your Sales Training Measure Up?

Measuring ROI in your sales improvement initiatives can mean the difference between success and failure of those investments.



Let’s Get Real Or Let’s Not Play

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.