FranklinCovey Senior Sales Leader Roundtable

Real talk. Real leaders. Real sales insights for right now.
You’ve invested in AI, modernized your tech stack, and brought in top talent, yet sustainable growth still feels out of reach. You’re not alone. Leading a sales team today is faster, more complex, and more demanding than ever.
The FranklinCovey Senior Sales Leader Roundtable is your opportunity to step back and get unfiltered insights from those who are in the same arena as you. Join Holly Procter, FranklinCovey’s CRO, and Randy Illig, FranklinCovey Sales Practice Leader, as they unpack what’s working now—and what’s next—for senior sales leaders navigating constant change.
They will tackle hot topics like:
- Using AI in the sales tech stack to deliver real results
- Forecasting in volatile, unpredictable markets
- Managing burnout and keeping your reps engaged
This isn’t theory. It’s real-world perspective from leaders in the trenches. Claim your spot at the roundtable and join the conversation shaping modern sales leadership.
Registration details
Tuesday, October 28, 1:00 PM – 2:00 PM ET | Register |

About the Presenters:
Holly Procter
Holly Procter serves as FranklinCovey’s chief revenue officer, focusing on revenue and new logo growth.
Her career spans many industries, including enterprise software, technology, consulting, and healthcare. She has led in Fortune 100 and Fortune 500 companies and high-growth startups including LinkedIn, Gallup, Clari, WeWork, and Incredible Health.
She has been responsible for all core revenue functions including sales strategy, revenue and logo growth, operations, global expansion, forecasting, pipeline and funnel performance, sales tech stack, and customer relationship management.

Randy Illig
When it comes to sales and leadership, Randy Illig is one of the go-to professionals. An idea guy with a point of view who has an uncanny ability to also be a great listener, Randy is the global leader of FranklinCovey’s sales performance practice, which helps train, consult, and coach clients on how to win more profitable business. He’s co-authored Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship and is an avid reader in the sales space, constantly challenging his own ideas and those of others. He consults from experience, having successfully founded, built, and sold two successful companies, winning awards along the way including Ernst & Young’s Top CEO under 40; CEO of one of Inc. 500’s fastest-growing companies, and the Arthur Andersen Strategic Leadership award. Most importantly, Randy is known for his sense of humor and storytelling. A native New Yorker, Randy enjoys time on the farm with his wife and daughter in upstate New York.

Questions? Contact us today.
For additional information, contact Cheryl Anderson, Program Manager, at 801-817-6114, or email [email protected].