Train The Trainer

A Sales Performance Approach

Sales Performance

The Challenge

An effective alternative to traditional sales training.

Over and over again, we hear the horror stories from our friends in charge of sales training about the late nights spent creating home-grown training materials and content, which rarely accomplish the desired outcomes they are looking for. On top of that, the over-priced and inflexible solutions offered by most third party companies simply don’t deliver.


We are excited to announce the launch of FranklinCovey’s Train-the-Trainer (T3) Solutions for sales teams!


This new, industry-unique, training option is based on the same best-in-class content we’ve been delivering for over a decade and is now packaged and ready for you to deliver in an easy, economical and sustainableway.

See how our train the trainer approach can help you and your teams today. 

The Solution

Become certified to train Helping Clients Succeed.

Now, for the first time ever, your sales trainers and sales leaders can become certified virtually to train Helping Clients Succeed in your organization.


With FranklinCovey’s virtual certification portal, sales leaders and trainers have the flexibility to prepare at their own pace from wherever they may be by watching online videos of our expert sales consultants and accessing electronic materials. With the option of returning to the portal over and over, there is no limit to how much they can learn.


For more information about FranklinCovey Train-the-Trainer programs, contact a Sales Performance Practice specialist today.


Explore some of our most popular books and whitepapers.


Closing – 5 Skills for Achieving Win-Win Outcomes

Transform every client interaction into a decision-making opportunity. Navigate and influence the decisionmaking process with more precision and success. Create decision velocity for your clients, shortening your sales cycle.



Does Your Sales Training Measure Up?

Measuring ROI in your sales improvement initiatives can mean the difference between success and failure of those investments.



Let’s Get Real Or Let’s Not Play

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.